One simple tip. One action step. One performance definition rooted in biomechanics, neuroscience, and metabolic health, delivered weekly, straight to your inbox
If you want to move better, think clearer, recover faster, and perform at a higher level without the overwhelm… Fit Friday is where you start.
Unlock Your Best Body & Brain Clarity,
One Friday at a Time
WHY FIT FRIDAY WORKS
The most effective habits are simple, repeatable, and rooted in the science of how your body and brain actually function. Fit Friday uses three principles to help you create real momentum:
Clarity
One idea per week simplifies your entire routine.
Precision
Science-backed definitions sharpen your understanding.
Execution
One action step removes hesitation and drives consistency.
What You’ll Get Every Friday
Performance Science (Movement)
Better mechanics. Better strength. Better longevity.
Longevity + Recovery Strategies
Simplified tools that improve sleep, resilience, and joint health.
Metabolic + Nutrition Simplicity
Real-world habits that improve energy without complex dieting.
Brain-Body Integration
Neuroscience principles that enhance focus, balance, and reaction.
Each insight is built from real biomechanics, neuroscience, and performance systems used inside Unfair Advantage.
A Letter from Watus:
Most people don’t need more information, they need clarity.
A single habit they can take action on. A simple definition that improves understanding. And a rhythm that builds consistency over time.
After working with athletes, executives, and high performers for more than a decade, I’ve learned that simplicity wins.
Small, precise weekly improvements create long-term transformation.
That’s why I built Fit Friday, to deliver one powerful insight and one intentional action each week.
No overwhelm. No confusion. Just forward progress.
If you’re ready to move, think, and perform in your PRIME… you’re in the right place.
— Watus Cooper
The Finest & Most Authentic Italian Cuisine In Philadelphia
Your Paragraph text goes Lorem ipsum dolor sit amet, consectetur adipisicing elit. Autem dolore, alias, numquam enim ab voluptate id quam harum ducimus cupiditate similique quisquam et deserunt, recusandae. here
Ready to Train Your Body & Brain Smarter?
Enter your email and start this Friday.
One tip. One action. One step closer to your PRIME.
"The food here is out of this world! Such a cute restaurant in such a fun neighborhood. I can't recommend this place highly enough!"
Jane Smith | Brooklyn
Hours Of Operation
Mon - Thur: 11am - 10pm
Fri - Sat: 11am - Midnight
Sun: Closed
